Most of the trillion-dollar investment opportunity headlines have to do with artificial intelligence, autonomous vehicles, Internet of Things, or other tech trends. And there’s certainly a good reason they’re getting so much attention.
However, there could be an even larger market opportunity hiding in plain sight. Homeowners in the United States are sitting on an all-time high $35 trillion in home equity right now, and most aren’t willing to tap into it while interest rates remain stubbornly high.
In recent quarters, Home Depot‘s (NYSE: HD) management has specifically cited homeowners holding off on big projects as a drag on sales, and these are often financed through home equity, just to name one example.