Most investors still haven’t heard about Nu Holdings (NYSE: NU). That’s because the company operates in just three countries: Brazil, Colombia, and Mexico. Despite limited awareness of it in the U.S., however, Nu dominates its local markets. More than half of all Brazilian adults are Nu customers, using its debit cards and banking services regularly.
But there’s actually another factor that should make Nu a must-know name for investors everywhere: Its exposure to cryptocurrencies.
Nu is already a banking giant in Latin America. But over time, it could become a crypto giant. That’s because the company is a digital-first bank. It operates no physical branches, allowing customers to access its services purely through a smartphone. That may not seem innovative today, but in 2013, when Nu first launched, it was a groundbreaking concept in Latin American markets.