At a time when the global automotive industry is contemplating how to deal with highly advanced and highly affordable Chinese electric vehicles (EVs) slowly spanning more of the globe, Slate Auto has been slowly growing in Detroit.
The young automaker — just founded in 2022 — seemingly came out of nowhere to take hold of the market’s intrigue, especially with the backing of Amazon‘s Jeff Bezos, with its mid-$20,000 priced electric truck. But with a couple of new developments, is it dead on arrival?
It sure seems like a rough time to launch an EV start-up company, with the Trump administration’s steadfast desire to roll back EV incentives and even remove penalties for companies not meeting emissions standards. On the flip side, you could argue that it’s a great time for Slate Auto to launch, as it tackles the industry’s primary hurdle: Affordability.